Job Description
Assistant Director of Annual Giving, Direct Marketing
Apply locations Oddfellows Building time type Full time posted on Posted Yesterday job requisition id JR106364
The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff “for fit” makes significant contributions to Howard University’s overall mission.
At Howard University, we prioritize well-being and professional growth.
Here is what we offer: Health & Wellness: Comprehensive medical, dental, and vision insurance, plus mental health support
Work-Life Balance: PTO, paid holidays, flexible work arrangements
Financial Wellness: Competitive salary, 403(b) with company match
Professional Development: Ongoing training, tuition reimbursement, and career advancement paths
Additional Perks: Wellness programs, commuter benefits, and a vibrant company culture
BASIC FUNCTION:
The Assistant Director of Annual Giving, Direct Marketing will be focused on the development and implementation of direct marketing efforts for the Howard University Office of Annual Giving. The incumbent will be tasked with ensuring the efficient management and implementation of a centralized, multi-channel annual giving program. They will serve as the primary project manager for direct mail, email, and digital campaigns under the direction of the Director of Annual Giving in the Office of Annual Giving (OAG).
SUPERVISORY AUTHORITY:
N/A
NATURE AND SCOPE:
The Assistant Director of Annual Giving, Direct Marketing will manage the operations for annual giving projects including budget, contracts, procurement, data request, and implementation. The Assistant Director of Annual Giving, Direct Marketing is responsible for implementing a schedule of annual appeals designed to engage diverse segments of constituents, including alumni, parents, friends, HU employees, students, and organizations. They will maintain the online platforms that support fundraising campaigns, communications, and coordination of special fundraising projects.
Additionally, they will work closely with the advancement and university communications teams and consulting partners on the development of copy, graphics, design, and collateral for fundraising initiatives. While also working closely with the advancement services team to obtain alumni, donor, and constituent information for the purposes of Annual Giving programs and reporting. Lastly, as the Assistant Director of Annual Giving, Direct Marketing, they will interact with external contacts including, but not limited to alumni and donors of the university, alumni organizations, production vendors, and software vendors.
PRINCIPAL ACCOUNTABILITIES:
Provide support and leadership in the day-to-day annual giving operations with a specific emphasis on project management, project analysis/reporting, project budget, and project implementation.
Manage the development and implementation of direct mail, email, and digital appeals, including the procurement of vendor quotes, management of production calendars & deadlines, data requests & segmentation, and use of digital fundraising technologies.
Responsible for effective appeal tracking, record keeping, reporting, and administration of central and unit-specific annual giving fundraising campaigns. Solicitation methodologies include: Direct mail, email, Day of Giving, crowdfunding/peer-to-peer campaigns, phonathon, POS, and new technologies as acquired.
Develop compelling, unique, cross-platform content for digital and print assets, including social media, websites, videos, infographics, multimedia presentations, and brochures.
Work proactively with the OAG team and Development partners to build strong fundraising and engagement opportunities by proposing, strategizing, and developing program materials and marketing. Specific emphasis on increasing the development of digitally-based fundraising and engagement initiatives. Work with unit partners on special fundraising projects as assigned.
Assist in the proofreading of solicitation letters, pledge acknowledgements, datafiles, and campaign copy to ensure accuracy.
Manage inventory of all OAG supplies and place orders with vendors as needed.
Have strong research skills with the ability to analyze data and make data-driven decisions.
Analyze communications data and make recommendations for future improvements.
Generate, research and identify ideas for stories that highlight annual giving programs.
Research industry standards, trends, breakthroughs, and best practices. Identify emerging direct marketing tools and resources.
Perform other duties as assigned.
CORE COMPETENCIES:
Exceptional interpersonal and relationship-building skills, specifically in managing relationships with consultants, direct marketing vendors (print and mail shops), cross-divisional teams, and campus partners.
Able to meet production schedules and deadlines. Track record of successfully managing omnichannel direct marketing appeals and communications.
Superior written and oral communication acumen. Thorough command of English grammar, punctuation, and spelling, as well as the ability to communicate and interact effectively at all levels of the organization.
Experience utilizing fundraising database programs and online giving platforms; experience with Raiser’s Edge preferred.
Understanding of the fundamentals of annual giving and higher ed fundraising marketing.
Creative problem-solving skills and the ability to initiate and collaborate with internal and external partners.
Ability to work independently and interdependently to achieve goals.
Ability to establish and maintain effective and harmonious work relations with students, faculty, staff, university officials, and the general public.
Commitment to the mission and vision of Howard University.
MINIMUM REQUIREMENTS:
Bachelor’s degree required, with at least four years of annual giving, direct marketing, and/or project management experience or the equivalent combination of five years combined relevant education and experience.
Marketing and Communications experience highly desired.
Compliance Salary Range Disclosure
Expected Pay Range: $72,727 - $80,000
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Job Tags
Holiday work, Full time, Flexible hours,