Job Description

Associate Director, SEO job at Minds + Asssembly. New York, NY. About us: Minds + Assembly: The name itself tells us we think we create and put things together. It’s simple, yet it belies the depth of our delivery. Our work is consistently at a higher caliber than our clients expect because we push ourselves to think and build differently. Combined with obsessive attention to client service, we stand alone among agencies with a team that is good AF in every way. About the Role: As Associate Director, SEO, you will help our healthcare clients maximize discoverability, credibility, and authority of their digital ecosystems—including branded, unbranded, and disease awareness properties. Your strategic guidance will shape how HCPs, patients, and caregivers find and engage with compliant, medically accurate content across search engines and emerging AI-powered search interfaces. You will bridge digital strategy, SEO best practices, regulatory compliance, and content development while ensuring alignment with client‑specific medical, legal, and regulatory (MLR) requirements. This role can elevate thought leadership and consulting services for clients at a time when brands seek guidance to stay relevant. We are seeking a senior level technical expert with excellent client‑facing skills and strong collaboration ability. Key Responsibilities: SEO Strategy & Leadership Own the development of comprehensive SEO strategies tailored to healthcare clients that support brand goals across multiple clients and digital properties. Translate business objectives and audience behaviors into actionable SEO tactics. Stay ahead of algorithm changes, search trends, pharma guidelines, and competitive landscapes to ensure clients maintain a strong organic and compliant presence. Be a thought leader both internally and for clients to navigate the shift to AI‑generated search results and implications for brand presence in clinical and patient search pathways. Technical SEO Oversight Conduct technical SEO audits and provide recommendations to improve site crawlability, indexing, site speed, schema markup, and overall site health. Collaborate with web development and UX teams to implement SEO best practices during site builds, migrations, or redesigns. Monitor and manage XML sitemaps, robots.txt files, canonical tags, redirects, and site architecture to ensure optimal performance. Content Strategy & Optimization Guide keyword research, content planning, and metadata optimization across brand and unbranded content for both HCP and patient facing sites. Partner with content teams to ensure alignment with SEO strategy while adhering to brand voice and MLR‑approved messaging (for pharma/health clients). Identify and prioritize opportunities for new content development or optimization based on search intent, gaps, and user journeys. Regulatory Collaboration Collaborate with Regulatory, Medical, and Legal teams to define pre‑approved keyword sets, acceptable claims language, and metadata frameworks. Ensure content changes, SEO updates, and A/B testing plans are routed appropriately through MLR workflows. Help educate internal teams and clients on how SEO can coexist with compliant storytelling in a highly regulated environment. Experience: 6+ years of SEO experience, including 2+ years in a management or leadership role. Proven expertise in SEO for healthcare brands with strong knowledge of regulatory nuances and understanding of MLR processes. In‑depth understanding of technical SEO, on‑page and off‑page optimization, and search engine algorithms. Deep knowledge of patient and HCP digital behaviors, especially how they search for clinical content, treatments, and support resources. Strong analytical mindset with the ability to translate data into actionable insights. Excellent communication and project management skills. #J-18808-Ljbffr Itlearn360

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