Job Description

We’re seeking a strategic Digital Marketing Manager to drive the growth of TCL’s business with key retail partners, specifically Walmart and Sam’s Club. This role will be instrumental in supporting product launches, managing ongoing digital merchandising, and implementing real-time optimizations across the entire customer journey, both on TCL’s own platforms and partner channels.

We are looking for someone passionate about creative problem-solving, who builds solutions quickly, and who is ready to make an impact in the consumer technology space.

Responsibilities

• Responsible for strategizing, implementing, and optimizing consumer-first Digital/Channel marketing programs across the digital landscape to increase business impact.
• Become a knowledgeable partner on key retailer advertising solutions
• Develop and analyze channel performance metrics to drive marketing decisions and optimize activation strategy.
• Leverage test-and-learn approach to evaluate campaign performance, optimize program effectiveness, and drive marketing creative and messaging efficacies.
• Manages reporting dashboards, synthesizes performance insights, and proactively communicates campaign success and business results to leadership and stakeholders in a clear, timely, and consistent manner.
• Champions positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
• Develop annual brand and media strategies for growth based on overall advertiser goals/objectives
• Buy, and optimize paid media campaigns with key retailers
• Develop campaign strategies and audience targeting recommendations per brand and product line
• Evaluate KPIs and optimize campaign performance using a data driven approach
• Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy

Qualifications

• 3- 5 years of experience in the digital space, supporting or leading marketing initiatives or channel programs (web management, e-commerce, email marketing, SEM/SEO, and social media)
• 2-5 years of experience in media planning and buying
• Working knowledge of digital marketing technology and infrastructure, demonstrated experience supporting cross-functional teams to ensure timelines are met, and goals are achieved.
• History of reporting and actualizing media optimizations to drive impact.
• Proven communication and interpersonal skills to inform, influence, negotiate, mediate, and guide work through a large, cross-functional organization.
• Demonstrated strategic, critical thinking, and organizational skills to distill complex problems into clear solutions, identify dependencies, and drive results.
• Experience managing operational best practices, lean processes, and tools in a growing organization.
• Experience with retailers and content syndication partners is a plus, including but not limited to Vendor Central, Amazon Marketing Services (AMS), PDM, Item 360, Sellpoints, Syndigo, etc.
• Project management skills required, including proven ability to work with cross-functional project teams, resulting in successful new launches and robust content.
• Excellent verbal and written communicator.

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