Direct Marketing Manager Job at Law Practice AI, Los Angeles, CA

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  • Law Practice AI
  • Los Angeles, CA

Job Description

Job Description

Job Description

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive marketing strategy aligned with the company’s business objectives.
  • Drive market positioning, brand development, and awareness across key audiences and geographies.
  • Lead cross-functional collaboration between marketing, sales, and product teams to optimize go-to-market strategies.

Team Management:

  • Build and lead a high-performing marketing team, fostering innovation and excellence.
  • Set clear objectives, key performance indicators (KPIs), and accountability for marketing initiatives.

Demand Generation & Growth:

  • Oversee lead generation campaigns to increase customer acquisition and retention.
  • Manage and optimize the marketing funnel, from awareness to conversion, using data-driven strategies.

Brand & Communication:

  • Develop a consistent and impactful brand identity across all platforms and channels.
  • Oversee content strategy, public relations, and thought leadership initiatives to position the company as a market leader.

Data & Analytics:

  • Utilize market research and analytics to inform marketing strategies and measure campaign success.
  • Monitor industry trends and competitor activities to adapt strategies and maintain a competitive edge.

Budget Management:

  • Manage the marketing budget to ensure efficient allocation of resources and maximize ROI.
  • Evaluate and implement the latest marketing tools, technologies, and platforms.

Qualifications:

Education and Experience:

  • Bachelor’s degree in marketing, business, or a related field (MBA preferred).
  • 10+ years of experience in marketing leadership roles, including experience as a CMO or VP of Marketing.

Skills and Competencies:

  • Proven ability to drive revenue growth through innovative marketing strategies.
  • Expertise in digital marketing, including SEO, SEM, social media, and analytics.
  • Strong leadership and team-building skills.
  • Exceptional communication, storytelling, and interpersonal skills.
  • Data-driven mindset with the ability to translate analytics into actionable insights.
  • Experience in [specific industry or technology, if applicable].

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