Job Description

Position Title: Director of Business Development.
Department: Growth.
Location: Rockville, Maryland.
Reports To: Chief Growth Officer.
Salary Range: $100,000 - $110,000 with opportunity for bonus.

ABOUT ABCD & COMPANY:

At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work.

As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity.

We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns.

We have a decade of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.

We are looking for excellent talent to join our expanding team. If this sounds like a good fit for you, apply now!

POSITION SUMMARY:

The Director of Business Development will be responsible for overseeing and optimizing ABCD’s sales pipeline, refining business development operations, driving sales growth, expanding market opportunities, and facilitating key partnerships and ensuring seamless alignment between sales and marketing. This role will serve as a critical partner to the Executive Committee (EC), providing high-level support in managing the firm’s portfolio of prospects, existing clients, and revenue opportunities.

KEY RESPONSIBILITIES:

Strategic Sales Operations & Pipeline Management:

• Oversee and manage the full lifecycle of the business development pipeline from lead generation to close.
• Lead strategy for EC Sales Meetings, ensuring productive sales planning, pipeline updates, and lead tracking.
• Collaborate closely with the Chief Growth Officer and the Chief Innovation Officer and Managing Director of Global Sales to develop and implement a comprehensive business development strategy to achieve sales targets and market expansion, and to evaluate and prioritize high value opportunities.

Lead Generation & Nurturing:

• Oversee all lead generation channels, including LinkedIn Sales Navigator, email campaigns, referrals, and partnerships.
• Identify and pursue business opportunities and strategic partnerships to drive growth.
• Collaborate with the Research & Marketing teams to create targeted prospecting strategies and campaigns.
• Conduct outreach and vet leads to ensure qualification standards are met.

Proposal & Presentation Development:

• Draft, review, and refine sales proposals, scopes of work, pitch decks, and pricing packages.
• Ensure all proposals reflect brand voice, strategic goals, and business positioning.
• Respond to RFPs and develop customized responses for potential clients.

Marketing Alignment:

• Act as the primary liaison between Sales and Marketing to ensure integrated campaigns and messaging.
• Partner with Marketing to produce sales collateral, thought leadership content, and digital lead magnets.
• Provide insights and feedback to optimize campaign strategies based on prospect behavior and engagement data.

Client Journey & Sales Process Leadership:

• Refine and monitor the agency-wide sales process and client journey, ensuring consistency, clarity, and alignment across departments.
• Collaborate with department leads to ensure onboarding, project kickoff, and transitions are client-centric and seamless.
• Support efforts to map the full client experience—from awareness to retention—and recommend optimizations.
• Champion internal business development training and enablement initiatives for team growth.

Internal Collaboration:

• Develop and execute business development strategy to achieve revenue goals and market expansion.
• Partner with executive leadership to identify, prioritize, and pursue high-value opportunities.

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Communications, or related field (MBA preferred). 
• 5+ years of experience in business development, strategic sales, or client services in a B2B agency or professional services firm.
• Experience with CRM systems (Salesforce strongly preferred); ability to design dashboards, track KPIs, and drive adoption across teams
• Proven track record of meeting or exceeding multi-million-dollar revenue goals.
• Deep understanding of client journey mapping, pipeline forecasting, and cross-functional collaboration.
• Excellent verbal, written, and presentation skills.
• Highly organized, detail-oriented, and data-driven.
• Experience building and managing sales teams and scaling business development operations.
• Strong EQ with the ability to lead, influence, and collaborate across teams and senior leadership.

At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work. As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity. We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns. We have decades of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.

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