It is with our customers and our employees in mind that the Director of Marketing seeks to promote the collective values and to live by the behaviors set forth.
Summary
The Director of Marketing is responsible for developing and managing all internal and external marketing and communications initiatives for Access Health CT (AHCT) and/or other lines of business, including but not limited to brand awareness, advertising, public relations, social media, and web, as well as appropriate evaluation and measurement strategies to gauge the effectiveness of marketing campaigns with stakeholders.
All marketing activities must support the role of AHCT in Connecticut, which is to decrease the number of uninsured residents, improve the quality of healthcare, and reduce health disparities through an innovative, competitive marketplace that empowers consumers to choose the health coverage that gives them the best value. The Director of Marketing also oversees efforts to promote other focus areas like Small Business Health Options Program (SHOP), Business Plus, and any future ancillary products.
The Director of Marketing is a member of the Senior Leadership team (SLT) and provides input and awareness focused on marketing strategies that influence other functional areas of the organization. The Director of Marketing reports to the Chief Executive Officer (CEO) and manages marketing employees.
Duties and Responsibilities
Requirements of the Position
Department Management
Qualifications :
Physical Demands : the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, hear, stand, use hands to type data, and utilize a phone or other electronic communication devices. This employee may have to operate business machines and lift up to 20 lbs.
Work Environment : this is an in-office role on Tuesdays & Wednesdays and a remote role the rest of the week unless business needs require in-office presence. The noise level in the work environment is usually low to moderate. Requires fast-paced deadlines and has a high stress at times. In-state travel required, occasional out-of-state travel.
AHCT is an Equal Opportunity and Affirmative Action Employer
PIb843c0ee087c-25405-39326259
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