Job Description
As an Email Production Specialist, you will be responsible for the production of our client's email campaigns, deployment and reporting for our key stakeholders. The objective of this position is to build, deploy and report on email marketing initiatives via Adobe Campaign or comparable tool in order to meet specific goals of our marketing strategy plans. This position will have strong experience in email deployment using an enterprise level platform. • Manage the day to day deployment of email campaigns by executing tasks related to audience segmentation, email scheduling and email sending • Build, schedule and QA email creative and segmentation within an enterprise level email platform • Work closely with the key stakeholders to ensure assets are delivered on-time. • Responsible for status reports to key leadership detailing campaign performance and insights. Perform ad hoc campaign analysis upon request • Collaborate with CRM Product Managers to determine scope for new projects and opportunities • Provide general guidance / knowledge to key stakeholders based on best practices • Assist in documentation of internal best practice and process development documentation
• Manage the day to day deployment of email campaigns by executing tasks related to audience segmentation, email scheduling and email sending • Build, schedule and QA email creative and segmentation within an enterprise level email platform • Work closely with the key stakeholders to ensure assets are delivered on-time. • Responsible for status reports to key leadership detailing campaign performance and insights. Perform ad hoc campaign analysis upon request • Collaborate with CRM Product Managers to determine scope for new projects and opportunities • Provide general guidance / knowledge to key stakeholders based on best practices • Assist in documentation of internal best practice and process development documentation
3 to 5 years of experience in email marketing space with a concentration in email production, preferably with large enterprise email platforms (Adobe Campaign, Salesforce, Experian) Proven ability to manage partners & projects with exceptional client-service skills Solid Knowledge of email technologies, best practices, and industry challenges Experience in front-end web development with strong knowledge of hand-coding html and CSS Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals Ability to organize and prioritize multiple projects and deadlines with minimal oversight Impeccable eye for detail strong organization skills and ability to meet tight deadlines
BA/BS in Web Design and Development, Computer Science, or Information Technology Previous experience in CRM, loyalty, acquisition marketing, and lead management Experience writing SQL queries and knowledge of relational databases Working knowledge and understanding of XML, HTML, Photoshop and Excel
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