Job Description

Inbound Marketing Coordinator

Be part of the Magic!

The Inbound Marketing Coordinator is responsible for the management of online marketing efforts, including inbound marketing. The Inbound Marketing Coordinator serves as a key team member to help meet hiring goals through thoughtful inbound marketing strategies.

Responsibilities of Inbound Marketing Coordinator

• Manage the delivery of digital content, including blogs, career insights / guides, white papers, job postings, video content, etc.) for the purpose of lead generation
• Create and manage outreach (email / text automation) marketing campaigns
• Create and manage lead nurturing workflows
• Work with internal Partners and recruiting staff to achieve hiring / placement goals through digital marketing.
• Champion and manage technical aspects of the marketing automation software (Loxo, Hootsuite, MailChimp, Google Add PPC, Google Analytics, ect) used to generate, distribute, and report on leads
• Create and provide regular reports and data analyses using evaluation tools to help shape strategic marketing and inbound lead communications; campaign efforts, evaluate trend analysis, and meet key performance indicator goals
• Keep updated with digital marketing trends to identify new opportunities and initiatives
• Other duties as assigned

Qualifications Inbound Marketing Coordinator

• Bachelor's degree in communications, marketing, or journalism
• 2-3 years related experience in inbound marketing or previous digital marketing internships.
• Experience with marketing automation software and tools
• Experience with LinkedIn, Facebook, Indeed, ect.
• Exceptional written and verbal communication

Contact:

Mark Krusinski, CPC

Email: mark@emeraldresourcegroup.com

Phone: 440-627-6904

#marketing #seo #ppc #entrylevel #hiring Emerald Resource Group

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