Job Description

The Marketing Communication and Content Specialist role involves creating messages and content that informs, educates, and persuades customers to engage with iGAM's Industrial Equipment Products and Services. This person will coordinate promotional material design, manage online and offline communication channels, and ensure consistent branding. They will also engage in content creation, social media management, and industry networking. The ideal candidate should be detail-oriented, creative, and a self-starter. Proficiency in Microsoft Office, graphic design tools (such as Photoshop or Canva), and familiarity with B2B eCommerce and marketing management software are essential skills for this role. IGAM is a new and improved re-launch of a business-to-business industrial machinery marketplace.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Responsible for internal and external communications and content marketing strategies

Author SEO-optimized content each week for Web, blog, email marketing, PR and social media

Design assets needed for website banners, digital and print collateral, business cards & social media

Create, edit and proof-read marketing materials

Develop and maintain content calendar

Compile content for monthly newsletter

Maintain consistent branding across projects

o Maintaining brand guide + all applications of the brand

o Develop and maintain brand identity and tone

Plan special events, and attended events on company's behalf

Write video scripts, transcripts and descriptions/key words for YouTube channel

Assist with leads in CRM

Email blast content creation in CRM

Edit and format PowerPoint presentations for Sales and Leadership

Work collaboratively with team members, partner organizations, media and vendors

Order and assist with design of wearables, give-aways, etc.

Education and Experience

• Bachelor's degree preferred
• OR Minimum 5-years experience in a similar role
• Please note: Examples of prior work will be requested during the interview process

Minimum Qualifications (Skills and Abilities)

Proficient in Microsoft Products (Word, Excel, PowerPoint, Outlook)

Graphic design, advanced capabilities in either Photoshop or Canva

Familiar with Social Media Management Software

Social Media Content Creation (primarily LinkedIn) & Promotion

Understanding of Industrial Equipment and Industry is an asset

Familiar with B2B eCommerce

Familiar with Marketing Management Software

Prior use of CRM System

Work Environment

• The majority of the workday will be spent sitting at a computer
• Regular working hours are [specify hours], with occasional overtime as required
• This is a hybrid role with a mixture of working from home and visits to our headquarters in Detroit, Michigan

Travel Requirements

Minimal to no work travel is required

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