Marketing Director Job at Mployer, Nashville, TN

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  • Mployer
  • Nashville, TN

Job Description

Director of Digital Marketing

 

About Us

We empower employers, employees, and benefit consultants to easily assess, rate, and communicate the value of employee benefits. Our industry-first analytics platform, backed by the largest and most comprehensive benefits database in the market, equips organizations with data-driven insights to design competitive, market-leading benefits strategies.

About the Role

We’re looking for a strategic and hands-on Director of Digital Marketing to build and scale a world-class marketing and demand generation engine. Reporting to the CEO, you’ll own marketing strategy, execution, and optimization across all digital channels. You’ll be a key leader responsible for driving brand visibility, lead generation, and pipeline acceleration for a fast-growing SaaS platform.

 

This is a high-impact role with significant opportunity to shape the company's growth trajectory and marketing function.

What You’ll Be Doing

  • Own and optimize the digital marketing strategy across all channels to drive pipeline and revenue growth.
  • Develop and execute multi-channel demand generation programs , including ABM, paid media, email, SEO/SEM, and content syndication.
  • Guide content strategy for gated content, campaigns, and thought leadership that convert interest into pipeline.
  • Forecast, measure, and report on campaign performance and ROI using marketing analytics and attribution models.
  • Build, manage, and mentor a growing team of internal and external marketers, agencies, and contractors.
  • Lead the implementation and optimization of marketing automation platforms (e.g., HubSpot) to ensure seamless lead management.
  • Partner closely with Sales and RevOps to align campaign strategy, lead scoring, and nurture flows.
  • Own the marketing tech stack and digital experimentation roadmap.
  • Stay ahead of industry trends and digital best practices to continuously evolve our digital presence.

Who You Are

  • A data-driven B2B marketing leader with a passion for building a world-class marketing team from the ground up.
  • 5+ years of experience in digital or demand generation marketing roles, with at least 2 years in a leadership or team-building capacity.
  • Proven track record of creating and executing full-funnel marketing campaigns that drive measurable revenue growth.
  • Deep experience with B2B SaaS marketing across channels like paid search, SEO, email, social, display, content syndication, and ABM.
  • Strong understanding of funnel analytics, attribution, and campaign measurement.
  • Hands-on expertise with marketing automation (HubSpot preferred), and digital advertising platforms.
  • Strategic thinker who’s equally comfortable rolling up sleeves to execute.
  • Collaborative leader who can work cross-functionally and build consensus with Sales, Product, and Executive teams.
  • Experience in the HR tech or benefits space is a plus.

What We Offer

  • Market-leading benefits package with real-world ROI.
  • Competitive salary + performance-based bonus.
  • Comprehensive health, dental, and 401(k) plans.
  • Flexible, remote-first work environment .
  • Unlimited Paid Time Off (PTO).
  • Supportive, innovative, and mission-driven team culture.
  • The opportunity to shape and scale a marketing function in a high-growth, high-impact space.

Ready to drive measurable growth and lead a marketing engine from strategy to scale?

We’d love to hear from you.

Job Tags

For contractors, Flexible hours,

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