Job Description

About Us:

The Baum Automotive brand is a trusted and community-focused trio of automotive dealerships dedicated to providing exceptional customer service, high-quality vehicles, and a seamless car-buying experience. We are looking for an innovative and results-driven  Marketing Manager to lead our marketing efforts, strengthen our brand presence, and drive customer engagement.

Job Summary:

The  Marketing Manager will be responsible for developing and executing marketing strategies to enhance brand awareness, increase showroom traffic, and drive digital engagement. This role requires a combination of creativity, analytical skills, and automotive industry knowledge to manage traditional and digital marketing campaigns effectively.

Key Responsibilities:

• Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies aligned with dealership goals.
• Digital Marketing: Manage website content, SEO/SEM, social media, and online advertising campaigns to increase brand visibility and generate leads.
• Content Creation: Oversee the development of marketing materials, including social media posts, email campaigns, promotional videos, and advertising content.
• Advertising & Promotions: Plan and execute traditional and digital advertising campaigns, including radio, TV, print, and online media.
• Community Engagement: Build relationships with local organizations, sponsor events, and manage public relations efforts to maintain a strong local presence.
• Customer Engagement & Retention: Develop loyalty programs, promotions, and referral initiatives to enhance customer retention and brand advocacy.
• Market Research & Competitive Analysis: Analyze industry trends, customer behavior, and competitors to refine marketing strategies.
• Event Planning: Coordinate dealership events, product launches, and sponsorship activities to attract potential customers and engage existing ones.
• Analytics & Reporting: Track and measure the success of marketing campaigns using key performance indicators (KPIs) and provide reports to dealership leadership.
• Partnerships & Vendor Management: Work with external agencies, vendors, and media partners to optimize marketing efforts.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong understanding of digital marketing, including SEO, PPC, email marketing, and social media.
• Proficiency in marketing software, Google Analytics, and CRM tools.
• Excellent communication, project management, and analytical skills.
• Ability to work in a fast-paced, team-oriented environment.
• Creative mindset with a passion for brand storytelling and customer engagement.

If you're a motivated and creative marketing professional looking to make an impact, we’d love to hear from you!  Apply today to join the Baum Automotive team.

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