JOB DESCRIPTION
The main purpose of the Marketing Manager is to plan, develop, and execute impactful, brand-centric content to drive long-term brand equity from wholesale partners (Retailers) and end-consumers (Real Brides). The Marketing Manager will be responsible for developing and executing marketing strategies to support new product launches, planning monthly promotional calendars and overseeing email marketing and social media marketing campaigns. An ideal candidate will be a creative strategist with strong execution skills who understands brand development and storytelling while using marketing analytics and data to drive decision making.
- This position is based in Anaheim, California, with in-office hours from Monday to Thursday, 8:00 AM to 5:00 PM, and remote work on Fridays. - This position would be considered full-time, with individuals comfortable with weekend travel for photoshoots, domestic bridal events, or international bridal events (required seasonally).
Key Responsibilities:
- Brand Strategy Develop and implement the overall marketing strategy for B2B & B2C channels
- Develop and execute marketing strategies for our Flagship store to expand our brand, drive awareness, and increase customer traffic and hits through digital marketing
- Oversee brand messaging and ensure consistency across all marketing materials and channels (e.g. email and social media marketing campaigns)
- Identify and implement strategies to elevate the brand image within the luxury bridal market
- Marketing Campaigns Conceptualize, plan, and execute targeted marketing campaigns for bridal collections, including photoshoots, digital advertising, social media initiatives, PR, and events.
- Manage campaign budgets and track key performance indicators (KPIs) to measure success
Digital Marketing:
- Oversee website, optimizing user experience and conversion rates
- Develop and execute content marketing strategies for social media platforms like TikTok, Instagram, Pinterest, and Facebook
- Utilize SEO techniques to improve organic search visibility for bridal related keywords
- Influencer Marketing/Public RelationsIdentify and partner with key influencers within the bridal industry (or other relevant industries) to promote collections
- Manage public relations activities to secure press coverage for collections in bridal magazines and online publications
- Develop press releases and pitch stories to relevant media outlets
Retail Partner Support:
- Collaborate with Authorized Retailers to develop local marketing plans and provide marketing materials to support in-store sales
- Conduct training sessions for retail sales teams to educate them on the latest collections and offerings
- Market Analysis/Budget Monitor industry trends, competitor analysis and consumer insights to inform marketing strategies
- Partner with sales and accounting to forecast annual budget and new product launches
REQUIRED SKILLS AND EXPERIENCE
- 4-5 years of marketing experience in both acquisition and retention, fashion is preferred.
- Demonstrated success leading cross-functional teams with a high degree of independence.
- Impeccable project management, organization, and overall communication skills plus attention to detail.
- Experience in building & driving 360 go-to-market campaigns.
- Must possess in-depth digital marketing & email marketing knowledge and experience.
- Skilled in understanding data & using it to optimize marketing strategies
- Ability to work independently & collaboratively across multiple projects
- Demonstrate an understanding of social media & consistently up to date with trends & culture
- Experience managing and developing junior level subordinates, maximizing their productivity and success.
- Google Analytics, Website Management, SalesForce, NuORDER experience is a plus.
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