Job Description
Job Description: JOB TITLE:
Marketing Manager (NAM Industrial Retail) Job Summary: - Develop, implement, and execute strategic marketing plans to drive growth both through PBE and Retail channels in NAM.
- Implement strategies in collaboration with Retail sales leads to support retailers and create consumer demand through targeted consumer marketing.
- Devise plans with senior sales leads to retain and grow existing customer base as well as develop new sectors and customers.
- Forge relationships at a senior customer level to develop effective plans.
- Propose, plan, and monitor marketing budgets as agreed with Global Brand Director.
- Launch customer-specific and national campaigns to drive product sales, raise brand awareness and promote new products.
- Assume face-to-face liaison with key customers to build relationships and cultivate trust to ensure campaigns are as effective as possible.
Work Location: hybrid onsite work presence in Bethlehem, PA or Glen Mills, PA.
Key Responsibilities: - Devise a robust and strategic promotional plan targeting both direct customers and end-users in both Retail and PBE segments.
- Execute a tailored customer-focused marketing and promotional plan that supports sales targets.
- Manage promotional campaigns inclusive of providing direction to creative agencies, production of required collateral, and owning the customer-facing process in building Axalta's brand.
- Define and manage trade/consumer events as required.
- Efficiently manage the marketing budget to exceed projected results.
- Liaise with sales team to promote influencing campaign message to end-user targets.
- Participate in Supply Chain Demand Planning meetings to translate a broader view of business requirements into promotional activity.
- Collaborate with key account customer base to understand market dynamics and heighten delivery efforts.
- Lead market research to test the viability of new products and offer opportunities for improvement with the Global Product Team.
- Update senior leadership team on progress of marketing activities and report on campaign results.
- Support brand ownership of EGC.
- Assume lead role in communication of product changes affecting the NAM business.
- Support product and sales teams via implementation of price increases in response to market analysis based on competitor pricing.
Qualifications: - Bachelor's degree in Marketing or related field preferred and/or at least 3-5 years of Retail Marketing experience with Industrial alignment.
- Five+ years of experience in a Retail Marketing role with proven success leading digital initiatives within a global organization.
- Sales/Promotional Retail experience.
- Creative and media planning development.
- Agency management (PR, advertising, graphic design, packaging, digital).
- Proven success in Marketing delivery.
- Effective sales and marketing process implementation.
- Experience in building commercial awareness (margin, business case development)
- Analytical expertise specific to markets, competitor benchmarking and performance tracking.
- Effective new product launch implementation.
- Project management ownership.
- Technical proficiency in MS Project, Excel and Power Point.
- Influencing skills (both internal and external).
- Leadership and team-building orientation.
- Ability to multi-task in project management.
- Value optimization in strategy execution.
- Results-driven ownership in meeting deadlines within budget.
- Travel required: approx. 30%.
Our Company: Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products - whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals - and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles. Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We've recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals. Axalta Coating Systems
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