Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future, including: Private student loans - low rates, people-first service, and flexible payments. Student loan refinancing - break free from high-interest rates or monthly payments. Scholarships - access to thousands of scholarships to help students pay less. Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together! The Senior Manager, Content Marketing position will report to the Head of Brand and Content. As the Senior Manager, Content Marketing, you will: Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives. Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms. Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video. Manage a team of freelance writers, and partner with designers to bring content to life across channels. Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics. Your Impact: Shape and promote Earnest’s mission through engaging, high-quality content. Drive organic growth and increase brand awareness through strategic content initiatives. Elevate content performance by leveraging data-driven insights and refining content strategies. Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility. Create compelling narratives that resonate with target audiences and support Earnest's business goals. About You: 6+ years of experience in content marketing, with a focus on strategy and execution. Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field. Exceptional writing and editing skills, with a proven track record of published work (to help us better understand your expertise and style, we kindly ask that you include your portfolio with your application). Proficiency in content management systems, SEO tools, and analytics platforms. Strong understanding of SEO best practices and content optimization techniques. Ability to distill complex topics into approachable, engaging content for a consumer audience. Experience working with designers to create content that is visually compelling and aligned with brand standards. Demonstrated success in applying data to improve content performance. Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team. Willingness to travel to the Oakland office monthly to collaborate with other Earnies. Even Better: Experience working in a similarly regulated space. Experience working with Content Management Systems. Where: This role will be based in the San Francisco Bay Area. While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together! Pay Range:
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