Job Description

Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is seeking a Social Media Manager to support the evolution of its brand and its Retail expansion. MOSH was born from a deeply personal journey - witnessing a loved one's struggle with Alzheimer's ignited their shared mission to encourage others to proactively care for their minds. United by this purpose, Maria and Patrick champion every generation to nurture their brain health actively. Their unwavering dedication has inspired MOSH’s first collection: delicious and nutritious brain fuel bars with 6+ brain and body ingredients found in their Signature Brain Blend - now with Cognizin® Citicoline.  

Working at MOSH is not just a job; it’s an opportunity to make a difference in your community (and in the world). We pride ourselves for creating a collaborative and team-oriented environment where every member plays a critical role in the company’s growth. While we encourage anyone to apply, this role isn’t for everyone — it’s for an entrepreneurial, upbeat, organized, self-starter who loves to jump in, move quickly, think outside the box, and work hard (and ideally is obsessed with mind-blowing protein bars!).

As the Social Media Manager , you’ll be the critical point person helping MOSH develop and grow a best-in-class social presence across multiple social platforms to drive brand awareness, community engagement and revenue. You will spearhead strategy, content creation & planning and copy across all organic social media channels, building out the monthly content calendar, 360 social support plans for launches/activations, identifying social trends and owning social reporting & analytics. 

What You’ll Do: 

Multi-Platform Strategy & Execution

• Spearhead a new Social Media playbook based on the current strategy
• Develop and implement social media strategy that is aligned with our brand objectives and audience targets, driving engagement and growth on Instagram and TikTok
• Innovate and brainstorm new ideas and directions for social content and marketing campaigns
• Stay up to date with the latest trends, algorithm changes, and best practices for both platforms.
• Develop the brand voice and messaging across all social channels.
• Create a path to expand onto other platforms (i.e. YouTube)

Calendar Management 

• Responsible for creation, maintenance and successful execution of the social content calendar as well as coordinating cross-departmentally to ensure alignment
• Manage daily operations of all social media channels, including content scheduling, monitoring and engagement

Content Creation 

• Develop, produce, edit and partner with internal and external stakeholders to create engaging content that resonates with our audience, staying ahead of trends to ensure relevancy. This role will focus primarily on organic content but will also support paid creative and creator/influencer collaborations
• Optimize content for maximum reach and engagement, including the use of hashtags, captions, and other platform-specific features
• Identify content that aligns with segmented demographics and audiences for specific platforms such as IG, Facebook, TikTok, YouTube, Pinterest, etc.
• Collaborate with the creative team to plan, develop and schedule custom content needs for social as needed

Community Engagement & Management

• Monitor and respond to comments, messages, and interactions in a timely and professional manner
• Work with the customer service team to ensure all customer feedback on social channels is handled accordingly and in the brand voice
• Foster a sense of community and engage with followers to build brand loyalty.
• Identify and engage with influencers and potential brand advocates
• Collaborate with colleagues on influencer management and partnership ideation as part of the overall GTM strategy

Reporting & Analytics 

• Track and analyze performance metrics to measure the success of content and campaigns
• Provide regular reports with insights and recommendations for improvement
• Use data to inform future content strategies and optimize existing ones

Other

• Attend photoshoots, brand events, and relevant functions requiring social support and coverage 
• Manage third party social tools including Dash Hudson and Canva, while staying informed of and presenting new and additional tools in support of brand efforts
• Develop and manage engaging giveaways and sweepstakes to boost follower growth and engagement and align with like-minded brands 
• Coordinate in-field activations that serve as dynamic social content enhancing brand presence and connect with the community

Requirements: 

• Bachelor’s degree in Marketing, Business Administration, communications, journalism, or related field
• 3+ years experience in social media marketing role
• Expert knowledge of social media platforms, landscape, and nuances
• Working knowledge of SEO including keyword research and Google Analytics, creating UTM parameters, and principles of Search and Social.
• Excellent visual design and asset curation skills
• Innovative mindset capable of devising new and fun ways of communicating with audiences
• Incredibly organized and detail oriented with ability to be flexible and adaptable
• Capable skills in researching, planning, project management, and reporting
• Proficient in photo video editing software such Adobe Suite and Canva, as well as Excel, Word, Keynote and other relevant programs
• Experience in creative tools such as Trello, Slack, and Dash Hudson is a plus
• A collaborative and creative mindset and a positive attitude
• Excellent time management skills and the ability to work within strict deadlines
• Excellent verbal and written communication skills
• Experience in corporate office environment and overall workflow
• Willingness to work flexible hours as required by social obligations
• Self-motivated with critical attention to detail, deadlines, and reporting

MOSH is committed to creating an inclusive environment for all employees and is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Tags

Similar Jobs