Job Description

Senior Digital Marketing Consultant

At Travero, we believe there is always a way to get to YES; that innovative thinking can overcome any challenge; that being a good partner means delivering every time; that silos are something you see out the window, not at the office; and that success requires agility and ambitious action. With experts in freight brokerage, rail and barge terminal services, warehouse management and transloading, Travero gives customers a one-stop shop for customized supply chain solutions so they can focus on the thing they care about most - growing their business. Travero, a wholly owned subsidiary of Alliant Energy, is a logistics solutions company with more than 100 years of experience in freight management and delivery.

Are you a proactive problem solver who thrives on data, creativity, and results? We're looking for a Senior Digital Marketing Consultant to lead and execute high-impact digital strategies that drive measurable growth. This hybrid role (onsite 23 days per week) offers the perfect balance of collaboration and autonomy within a small, agile team. You'll shape compelling digital experiences and develop content that resonates with B2B audiences. With deep expertise in SEO, paid media, web optimization, and content strategy, you'll help drive performance across the full digital journey. You'll collaborate with internal team members and external partners to ensure alignment, consistency, and results.

The Senior Digital Marketing Consultant is responsible for developing and executing digital marketing strategies, leading web development initiatives, optimizing SEO and paid advertising campaigns, and improving conversions to support overall business growth objectives. This role collaborates closely with internal marketing specialists and external partners to ensure alignment and effectiveness of digital initiatives.

What You Will Do

• Develop and implement digital marketing strategies focused on improving lead generation, engagement, and conversions.
• Lead all web development projects, ensuring websites are optimized for performance, user experience, and conversion.
• Execute SEO strategies, including keyword research, on-page/off-page optimization, and technical enhancements.
• Manage digital advertising campaigns (Google Ads, LinkedIn Ads, programmatic), continually optimizing for improved efficiency and ROI.
• Analyze digital marketing performance data across paid and organic channels, providing actionable insights and recommendations.
• Optimize landing pages, ad content, CTAs, and digital experiences to enhance user engagement and increase conversion rates.
• Collaborate with internal marketing team and external partners to ensure digital strategies align with broader marketing goals.
• Stay current with digital marketing trends, best practices, and emerging technologies.

Education Requirements

• Bachelor's Degree Marketing, Communications, Business or related field Preferred

Required Experience

• 5+ years of experience in digital marketing (SEO, paid media, conversion optimization).
• Proven experience in a B2B marketing setting, preferably involving technical products or complex sales cycles.
• Strong proficiency with Google Analytics, Google Ads, LinkedIn Ads, and other digital advertising platforms.
• Experience using SEO and A/B testing platforms.

Knowledge, Skills, and Abilities

• SEO & Search Marketing: Optimizing websites and content for search engine visibility to drive organic traffic.
• Digital Paid Advertising: Managing paid digital advertising campaigns for maximum ROI across platforms like Google Ads and LinkedIn Ads.
• Web Development Management: Overseeing web development projects, ensuring optimal site performance, usability, and conversions.
• Conversion Rate Optimization (CRO): Enhancing digital content and user experiences to increase the rate at which visitors take desired actions.
• Project Management: Effectively planning, executing, and delivering digital marketing projects within scope, timelines, and budgets.
• Analytical Thinking: Analyzing data and performance metrics to inform strategies and improve outcomes.
• Collaborative Communication: Effectively communicating and collaborating with team members and external partners to achieve common goals.
• Creative Problem-Solving: Developing innovative solutions to digital marketing challenges and continuously improving performance.

Key Skills

• Analytical Thinking Audience Analysis Collaborative Communications Content Creation Conversion Rate Optimization Digital Marketing Campaigns Problem Solving Project Management Search Engine Strategies Website Development Management

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation, and dedication, we're the right company for you.

Travero offers a comprehensive total rewards package including competitive compensation and benefit programs. Most employees will be eligible for the following benefits.

• Paid time off including vacation days, sick days, holidays, and parental leave for mothers, non-birthing parents, and adoptive parents;
• Healthcare, dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Tuition reimbursement

This position has an annualized market-based salary range: $90,000-$105,000. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.

It's not just what we do; it's how we do it.

Live Safety. Everyone. Always | Make Things Better | Care For Others | Do The Right Thing | Act For Tomorrow | Think Beyond. Be Bold

Travero is committed to providing an inclusive work environment for all and is proud to be an Equal Opportunity Employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by law. We are committed to the full inclusion of all qualified individuals.

All candidates selected for employment with Alliant Energy will be required to successfully complete a background check, and a drug screen where applicable.

Disclaimer: The above information on this description has been crafted to indicate the general nature and level of work performed by employees within this classification. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Alliant Energy and affiliates is an equal opportunity employer that values diversity in the workplace. Applicants in need of a reasonable accommodation for any part of the hiring process, please email talent@alliantenergy.com.

Job Tags

Similar Jobs