Vice President of Omnichannel Marketing
About the Company
Renowned Brazilian steakhouse offering authentic churrasco dining experiences & catering services
Industry
Food & Beverages
Type
Privately Held
Founded
1979
Employees
5001-10,000
Categories
Specialties
About the Role
The Company is in search of a Vice President of Omnichannel Marketing to spearhead the integration and optimization of all customer touchpoints, with a focus on enhancing the overall customer experience. The successful candidate will be responsible for developing and executing a comprehensive omnichannel strategy that seamlessly connects digital and physical interactions. This includes leading the development of customer loyalty and CRM initiatives, leveraging consumer and data insights, and overseeing the management of digital platforms. The role demands a strategic leader with a player-coach mentality, capable of collaborating with cross-functional teams to ensure brand consistency and a deep understanding of customer experience management and loyalty programs. Applicants for the Vice President of Omnichannel Marketing position at the company should possess a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 15 years of experience in omnichannel or digital marketing, particularly in the hospitality or restaurant industry, is required. The role calls for a candidate with very strong analytical skills, a proven track record in omnichannel strategy implementation, and proficiency in marketing analytics tools and CRM platforms. The ideal candidate will have excellent communication skills, demonstrated leadership abilities, and the capacity to provide actionable insights to drive decision-making. A player-coach mentality, with the ability to mentor and lead a team, is essential for this position.
Hiring Manager Title
Chief Marketing Officer
Travel Percent
Less than 10%
Functions
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