Partial-CMO for Multi-state Spa (Partial Chief Marketing Officer) Job at Silver Mirror Facial Bar, New York, NY

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  • Silver Mirror Facial Bar
  • New York, NY

Job Description

Position: Partial-CMO for Multi-state Spa (Partial - Chief Marketing Officer)

Location: U.S.-based, ideally in New York City or Miami.

Commitment: Part-time (approximately 20 hours/week). Potential for full-time executive role.

Total Potential Monthly Compensation: $13,000

·  Base Fee: $5,000 per month

·  Performance Bonuses (See details below): Up to $8,000 per month

Important note : Please do not apply for the role if you do not have 5+ years experience (over the past decade) in the beauty service , wellness service , or fitness service industry.

About Us

Silver Mirror Facial Bar is a cutting-edge skincare spa with 9 facial bars across NYC, DC, and Miami. We are looking for a data-driven, technically skilled, and creative marketing expert with a proven track record of scaling 4-wall service businesses in industries like beauty or fitness.

Key Challenges For Role:

  1. Increase New Guest Attendance: Drive traffic and generate new customer visits across all locations.
  2. Lower Acquisition Costs (CAC): Refine ad spend efficiency and improve cost-effectiveness across all paid media channels.
  3. Fix Conversion Issues: Address key challenges such as cart drop-offs, booking flow inefficiencies, and other barriers to purchase.
  4. Test & Refine Creative Performance: Consistently run A/B tests on creative elements—including copy, visuals, and video—
  5. Deep Dive Audit and Assessment of Advertising: Use best practices across platforms like Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.
  6. Leverage Hyper-Local Advertising: Identify and implement innovative, localized advertising technologies to amplify our footprint in specific markets.
  7. Drive Membership Growth & Retention: Convert non-members to members, increase return visits from non-member guests, and re-engage guests who haven’t been in for a while.

Key Responsibilities

  • Audit & Optimize Campaigns:
  • Evaluate and refine existing campaigns across Google Ads, Meta Ads, TikTok Ads, and Yelp Ads to eliminate inefficiencies and maximize ROI.
  • Creative Testing & Execution:
  • Execute hands-on A/B testing of ad creative, messaging, and targeting strategies. Iterate rapidly to improve performance.
  • Innovative Strategy Development:
  • Explore and implement new hyper-local advertising tools and methods to grow local traffic and presence.
  • Customer Journey Optimization:
  • Solve drop-off issues during the purchase or booking process and optimize the customer journey from discovery to conversion.
  • Membership & Retention Growth:
  • Build campaigns to convert one-time visitors into members, drive repeat visits, and re-engage lapsed customers.
  • Program Enhancements:
  • Analyze and optimize Affiliate Marketing, Referral Marketing, and SMS Marketing programs for better results.
  • Data-Driven Insights & Reporting:
  • Develop clear performance reports, highlighting actionable insights and strategies for ongoing improvements.
  • Collaboration with Internal Teams:
  • Lead the Director of Marketing, Social Media Coordinator, Publicity Team, and external Paid Ads agency to execute strategies.

Compensation

  • Base Fee: $5,000/month
  • Monthly Performance-Based Bonuses Tiers:
  • Attendance Growth:
  • $1,000 for a YOY Attendance Increase of 1,500
  • $2,000 for a YOY Attendance Increase of 2,000
  • $4,000 for a YOY Attendance Increase of 5,000
  • Membership Growth:
  • $1,000 for a Net Membership Increase of 100
  • $2,000 for a Net Membership Increase of 200
  • $4,000 for a Net Membership Increase of 300

Qualifications & Experience

  • 10+ years in marketing roles with proven success scaling service-based businesses.
  • 5+ years in leadership roles, driving brand strategy and execution.
  • 10+ years experience in digital marketing (SEM, SEO, and Social Media).
  • 5+ years in the beauty, wellness, cosmetics, or fitness service industry.
  • Hands-On Expertise: Advanced experience with campaign execution and tools, including Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.
  • Technical Proficiency: Deep familiarity with Klaviyo, WordPress, and advanced analytics/reporting tools.
  • Data-Driven & Creative: Ability to balance metrics-driven strategies with creative testing and optimizations.

Soft Skills:

  • Adaptability: Ability to pivot strategies based on data and market trends.
  • Collaboration: Strong communication skills to work effectively with the executive team and mentor internal teams.
  • Problem-Solving: Resourceful and focused on finding practical solutions to marketing challenges.

Note: Only U.S.-based applicants who can commit to working East Coast hours will be considered. A signed Non-Disclosure Agreement (NDA) will be required upon hire.

Job Tags

Full time, Part time, Local area,

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