Job Description

Join to apply for the Marketing Specialist - Remote role at Rivia Mind Overview Get to Know Rivia Mind. At Rivia Mind, we believe great mental health care begins with a human connection. Where We Are: We are a psychiatrist-owned mental health practice rooted in New York City, serving individuals across New York, New Jersey, Connecticut, Florida, and Massachusetts through both virtual and hybrid appointments. How We Support: With a 360° view of each individual, we provide compassionate, science-based care that honors the full complexity of a person’s biology, psychology, and life circumstances. We go beyond symptom management with an interdisciplinary care model grounded in collaboration, personalization, and delivered with warmth, respect, and clinical integrity. We bring a high-touch, human-centered approach to every aspect of care, from clinical treatment to operational coordination. Thrive Together: Our shared North Star unites us to provide the best patient experience. At Rivia Mind, we cultivate a collegial culture rooted in: A foundation of shared values and reciprocal support A mindset of curiosity, learning, and growth A spirit of warmth, openness, and authentic connection Job Summary The Marketing team at Rivia Mind is a creative and mission-driven group dedicated to connecting individuals with trusted mental health care. We drive awareness, engagement, and growth through cohesive strategic communication, thoughtful design, and strong collaboration across the organization. The Marketing Specialist will support day-to-day execution across multiple marketing functions, including social media, content creation, support preparation for external functions (i.e., Conferences), and reporting. This is an ideal opportunity for a creative collaborator who thrives in a fast-paced environment and is eager to contribute to a growing, mission-driven mental health practice. Application Window: Until October 7th, 2025 Anticipated Start Date: November, 2025 Number of Openings: 1 Responsibilities & Qualifications 30% Content & Campaign Execution Coordinate social media content, blog posts, newsletters, and email campaigns Support content development and directories as needed 20% Multi-Channel Campaign Planning & Coordination Contribute to planning and creative brief documentation Execute campaign strategy across digital and offline channels 20% Analytics & Reporting, Market Research & Competitive Insights Tracking campaign performance, metrics, website analytics, KPIs Supporting messaging, positioning, and campaign targeting 15% Events & Community Engagement Logistics and marketing support for conferences, webinars, partner events, etc. 15% Ad Hoc Projects / Cross-Functional Collaboration Contribute to Marketing Ops ad-hoc assignments Support cross-team activities for internal materials (i.e., referral pages/forms), business partnerships, and workflow needs Provide direct and tangible support to the Director of Marketing, including improvements to marketing operations, workflow processes, and related marketing functions In partnership with the Director of Marketing, support the coordination of task management within projects and workflow boards (i.e., Monday.com), tracking status, engaging in proper follow-up, and ensuring deadlines are met Facilitate creative brief development for internal projects, coordinating inputs from stakeholders, aligning timelines, and ensuring deliverables meet brand and content standards Ensure all marketing materials and communications reflect Rivia Mind's mission and values, maintaining our brand guide and messaging framework across all channels Manage social media channels and outcomes, including developing content aligned with the messaging strategy, designing visuals and content with minimal support, and collaborating with the marketing team to establish the content strategy Coordinate, design, quality control, and publish multiple monthly newsletters to distinct audience segments Engage with the Content Writer as needed to craft or edit content for blog posts, email marketing campaigns, internal initiatives, and other marketing content needs Create basic visual assets (e.g., social graphics, flyers, slide templates) using tools like Google Suite, Canva, or Adobe, supporting ad-hoc content needs across teams Develop or tailor marketing content to distinct audience segments (e.g., patients, providers, universities, internal staff) Assist with the development and distribution of marketing content in multi-channel campaigns Support the execution of cross-channel marketing and advertising campaigns through market research, campaign coordination, and project management Track channel and campaign performance metrics and format for reporting Conduct market and competitor research to inform marketing and outreach teams Collaborate with internal stakeholders to ensure marketing content is current and accurate Provide general marketing support, including presentations, materials, and internal campaigns Partner with the Director of Marketing and the Relationship Management team to outline and execute outreach initiatives using pertinent data, creative content, and best practices Collaborate with the Outreach team to support conferences, webinars, and community events (e.g., collateral, booth materials, event results, etc.) Serve as secondary owner for provider directory management systems and assist in updates during the primary lead’s absence Support upkeep of the organization’s website, online profiles, and provider directories Promote a friendly work culture that encourages collaboration and learning Qualifications Education in Marketing, Communications, Journalism, or similar (or equivalent experience) 3-5 years of experience in marketing, communications, or content-related role (healthcare, wellness, or mission-driven organizations a plus) This is not an entry-level or support role; candidates must show strategic thinking and creative execution across multiple channels Experience with fully remote work and strong work management Excellent writing, editing, and communication skills Awareness of audience segmentation and ability to adapt messaging for varied stakeholder groups Demonstrated experience in independently managing marketing campaigns and content strategy Proficiency with social media platforms (Instagram, LinkedIn, Facebook) and scheduling tools Basic graphic design ability using Canva, Adobe Creative Suite, or similar tools Organized, detail-oriented, and able to manage multiple priorities Collaborative, open to feedback, and curious Passion for mental health and inclusive, stigma-free communication Familiarity with CRMs and email marketing tools is a plus Analytical mindset with ability to track and report on performance data Benefits Health & Wellness: Medical Coverage, Health Savings Account, Dental & Vision Insurance, and related options Time Off & Flexibility: PTO, holidays, parental leave, bereavement leave Financial Wellness: Competitive pay, 401(k) with employer match, referral program Professional Development: Stipend after 1st work anniversary, paid development days Additional Benefits: Disability, Life/AD&D, EAP, voluntary benefits Compensation & Employment Details Pay Range: $65,000 - $73,000 annually Pay Type: Salary Department: Marketing Supervisor: Director of Marketing Supervisees: None Exemption Status: Exempt W-2 Work Environment: Remote Work Schedule: Monday through Friday, 8 AM - 4 PM, 9 AM - 5 PM, or 10 AM - 6 PM EST Equal Opportunity Employer: Rivia Mind is an Equal Employment Opportunity Employer. It is the policy of Rivia Mind to provide equal employment opportunities without regard to race, color, religion, sex, gender identity, age, national origin, or other protected characteristics. Reasonable accommodations are provided upon request during the application process. Applicants must be authorized to work in the United States. We are unable to sponsor work visas at this time. If you need assistance or accommodation due to a disability during the application process, please contact our Talent Acquisition team at talentacquisition@riviamind.com. #J-18808-Ljbffr Rivia Mind

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